Helping businesses grow by designing for people.

I’m a digital product designer with 8 years of experience, crafting impactful digital solutions for enterprises and startups. Based in Zagreb, I focus on business goals and user needs to create products that drive growth and resonate with people.

Selected work

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Sports Betting

Fast Odds, Bigger Possibilities

Native App

iOS

A mockup of an iPhone placed on a chair's back

Crypto Wallet

Securely Manage Your Asset-Backed Stablecoins

Mobile App

Crypto

Sentiment Tracking

Leading financial institution achieves visibility on a national scale

Web App

Generative AI

Smart Marketing for Franchise

Managing finances with tools for tracking expenses & budgeting

Web App

Generative AI Lab

Exploring the Future of Intelligent Design

Research & Discovery

Generative AI

About

Hi, I’m Boris Belohradsky, a Product Designer with a Master’s degree in Arts. I specialize in crafting intuitive, user-centered digital experiences that align business goals with user needs. With a background in Betting, Fintech, Crypto and AI, I thrive on solving complex challenges and collaborating with teams to turn ideas into impactful products. For me, great design is not just about aesthetics - it’s about creating seamless, meaningful interactions while considering sustainability and long-term impact.

Experience

I’ve worked with agencies, product companies, and startups, collaborating with clients who value thoughtful design. I’m passionate about creating digital solutions that connect with users and solve real problems.

Very Big Things

Product Designer

2022 – Now

venITure / Caelor

Head of Design

2020 – 2022

Evolutio

Design Team Lead

2018 – 2020

Evolutio

UI/UX Designer

2017 – 2018

Services

I’m committed to growing my skills and expertise. Over the years, I’ve gained valuable experience, constantly refining my craft.

Research & Testing

I focus on informed design through research and testing, ensuring the final product aligns with user needs and expectations.

Product Design

Transforming ideas into intuitive, engaging digital experiences. I craft seamless user journeys through product design, prototypes, and scalable design systems.

Product Strategy

Defining product's vision, strategizing the approach, and setting both short & long term goals.

Consultation

Offering expert advice on design best practices, user experience, and aligning design with business goals.