Franchise brands like McDonald’s rely on localized marketing to drive customer engagement, but managing campaigns across hundreds or thousands of locations presents major challenges. Marketing agencies and franchisees often struggle with fragmented communication, slow approval processes, and inconsistent brand messaging. Without a centralized system, maintaining brand integrity while executing hyper-local campaigns at scale becomes inefficient and costly. The challenge was to design a platform that streamlines collaboration, automates workflows, and empowers both brands and agencies to execute high-impact marketing strategies effortlessly.