Sentiment Tracking

Sentiment Tracking

Sentiment Tracking

Leading financial institution achieves visibility on a national scale

Leading financial institution achieves visibility on a national scale

Leading financial institution achieves visibility on a national scale

A mockup of a Macbook on a sofa
A mockup of a Macbook on a sofa

Client

Ipsos

Year

2024

Role

Lead Product Designer

Service

Product Design

Monitoring ESG (Environmental, Social, and Governance) risks across global markets requires more than just data collection, it demands real-time analysis, clarity, and actionable insights. Analysts struggle with fragmented information spread across social media, news, and political discussions, making it difficult to assess public sentiment effectively. The challenge was to design an intuitive dashboard that consolidates these data streams, enables seamless analysis, and presents findings in a way that drives informed decision-making at leadership levels. The goal was to enhance usability, engagement, and business impact by turning complex ESG data into a strategic advantage.

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A screenshot from a website header

I designed a Generative AI-powered dashboard that empowers analysts to track and interpret ESG sentiment effortlessly. A clean, structured interface ensures data clarity, while AI-driven insights surface key trends and risks in real time. Customizable visual reports allow leadership to act on critical ESG developments with confidence. Most importantly, this solution reduces analysts’ workload by up to 60%, enhances efficiency and quality, and achieves a scale previously unattainable, analyzing thousands of data points across global markets in minutes. By combining automation with user-friendly design, the platform enhances engagement, streamlines workflows, and transforms ESG sentiment tracking into a powerful decision-making tool, helping businesses stay ahead in an increasingly impact-driven world.