Client
Edelcoin AG
Year
2022
Role
Lead Product Designer
Service
Research & Discovery, Product Design
Designing a crypto wallet for Edelcoin required solving a core challenge: how to make a stable, asset-backed cryptocurrency feel as intuitive and trustworthy as traditional finance. Unlike speculative digital assets, Edelcoin’s value is rooted in real-world metals, appealing to users seeking stability. However, converting that stability into a seamless and engaging user experience, while ensuring clarity, accessibility, and compliance, posed a significant design challenge. The goal was to create a product that not only reassured users but also encouraged adoption through a frictionless, modern, and secure interface.
By prioritizing clarity, security, and ease of use, I designed an intuitive wallet experience that blends financial reliability with the flexibility of crypto. A clean, trust-driven UI with clear value representation reassures users, while a seamless onboarding flow lowers entry barriers. Strategic interaction patterns, such as guided transactions and transparent asset tracking, improve engagement and retention. The result is a crypto wallet that not only meets business goals, enhancing adoption and transaction volume, but also fosters trust, making Edelcoin a compelling bridge between traditional finance and digital assets.
